We announced that Rita Ora would join the family, with her first ELLE cover, at the ELLE Style Awards in February and heres your first, exclusive look at it.
As one of the UKs most in-demand talents, Rita as shot by Thomas Whiteside creates a bold statement (what else?) for our May issue.
On the newsstand cover she wears a with a Cartier bracelet. But its her tattoo, Rosetta, that takes centre stage.
Its based on an original piece by Alberto Vargas, who was an incredible illustrator in the 1930s. He was one of the creators of the pin-up image. Thats our build, our power, she explains.
Thats why I was obsessed with it; learning what men dont understand about women and what women dont understand about men. I was obsessed with the painting a long time ago, and then I got it done six months ago.
I just love pretty things, whether it is art, a song or a pair of shoes.
Ever one to push the boundaries, Rita also stars in a video first for a UK magazine wearing Google Glass to effectively shoot her own behind-the-cover video.
Watch it now, below, and look out for the #RitaELLE issue on newsstands from Thursday 3 April 2014 - she has a lot more to say inside.
Rita Ora's style file
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On the red carpet at the ELLE Style Awards 2014
